Thursday, June 28, 2012
Wednesday, June 27, 2012
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Tuesday, June 26, 2012
We are proud of our recent recognition as Ward's Auto Dealer Business 2012 Mega Dealer 100
Our great team here at Russell & Smith Honda is dedicated to each and every one of our customers overall experience. We will continue to serve our customers with the information, attention, and quality of service that they deserve.
Honda Named "Brand of the Year" in the 2012 Harris Poll EquiTrend Equity Study
Honda has been recognized as the "Brand of the Year" in the "Full Line Automotive" category according to the 2012 Harris Poll EquiTrend® study. Honda received the highest numerical Equity Score among full line automotive brands included in the 2012 Harris Poll EquiTrend® study(1). Harris Poll EquiTrend is an annual brand health assessment from Harris Interactive that surveys thousands of U.S. consumers online about their brand perceptions, measuring key touchstones including familiarity, quality and purchase consideration.
"This study offers strong evidence that the Honda brand continues to be well-regarded by American consumers," said Mike Accavitti, vice president of National Marketing Operations for American Honda. "The combination of strong brand equity and a fresh line-up of new models that resonate with customers will drive strong growth for us this year."
The 2012 Harris Poll EquiTrend® study was based on opinions of 38,529 U.S. consumers ages 15 and over surveyed online between January 31 and February 20, 2012. Your opinion may differ. "Highest Ranked" and "Brand of the Year" were determined by a pure ranking of a sample of full line automotive brands.
Courtesy: MarketWatch.com